Brand Identity | Packaging
I was approached to create an identity for a concept smoked meats company based in Matakana. ‘Smoked’ aim to produce a variety of crafted smoked meats - from beef, venison or fowl to fish, salmon and shellfish.
We created a brand identity that tells the story of hunting/fishing and reflects the rustic nature and often traditional methods involved in smoking meats. This was especially important to show for the Somervilles, who take a pride in the sacred ritual it holds for their family throughout generations.
Concept developed in collaboration with Little Tree Creative